Green hotels are developing fast with a trend to continue expanding in the future; it's because modern tourists are ever eco-friendly and seek destinations which eco-sensitive, following sustainability as the main paradigm of this world and the world to come!
the green hotels can be found worldwide - on all continents and in numerous places...
GREEN HOTEL INDUSTRY AROUND THE WORLD
green hotels worldwide maphas become an important topic in many countries over the
last couple of years, probably mostly thanks to the ever
more rigorous legal framework and increased awareness of
the relevance of environment protection.
The hospitality
industry has started recognizing the fact that a green
approach can not only cut costs, improve operations and
increase profit but also meet the demands of an increasing
number of tourists for ecologically sustainable hotels and all
the services they offer. In foreign markets, there are an
increasing number of international companies seeing
sustainability as a prerequisite for their cooperation with a
hotel and this has become their key criterion when they
select where their members will stay.
The most sustainable hotels in the world, the Crown Plaza
Copenhagen Towers, which was awarded the prestigious
title “The world’s greenest hotel” in 2010. Built on the
outskirts of Copenhagen, the hotel has demonstrated that it
is possible to incorporate the green approach in
construction but also in management of an international
hotel and avoid negative impact on the environment. The
greenest hotel in the world really deserves the award it
received for its energy efficiency, because its yearly energy
consumption is only 190 kwh/m2, with 100% of energy
generated from sustainable sources. It is the first example in
Denmark of the air cooling system using ground water with
a reduction of the cost of heating and cooling to the tune of
90%. It has the largest solar panel systems installed in
Northern Europe, with the yearly volume of electrical energy
generated exceeding 200,000 kwh, roughly equal to the
needs of 60 Danish households. Think green is not only left
to architecture and what has already been built, but is at the
core of the hotel operations and maintenance. Organic food
served at the hotel restaurant is locally produced and
prepared in a technologically innovative kitchen in order to
minimize losses of heat, and all the waste generated is
used for gas production, 40% of the hotel furniture is made
from recycled materials, and the level of attention to detail
can be seen in the hotel bathrooms where shampoo and
soap are made from biodegradable corn and potato starch
. All electronic equipment selected can be recycled and
meets the energy specifications. Investment in innovative
technology means huge energy savings due to a system of
electronic regulation of the air conditioning system in all the
rooms and a smart system of light management in corridors
which reacts to sound and movement. Rational energy
management is not the only priority as water savings are
also among the requirements that green construction is to
meet. All in all, this is an all-encompassing green way of
thinking, with the entire community involved.
There is the European directive known as “20-20-20 by
2020″ which requires reducing greenhouse gases’
emissions by 20%, reducing overall energy consumption by
20 % and increasing the share of renewable energy sources
in overall consumption by 20% until 2020. Although there is
no doubt that it is necessary to meet these requirements,
known as 3 x 20%, by 2020, it is hard to expect that
implementation will take place on a larger scale, unless
there is a legal framework defined by the government that
would really encompass all options, as current regulations
are inadequate. In addition to developing regulations, which
has been an issue left unresolved for some time
unfortunately, planning sustainable hospitality industry
means finding locations that are close to renewable energy
sources, such as water, as well as dealing with restrictions
and conditions related to the hotels’ seasonal pattern of
activities.
CROATIAN TOURISM MARKET DEVELOPMENT
A new cycle of Croatian market development has already started, there is no doubt about that, although it is not nearly as intensive as it was in the best years for construction industry, but there is movement ahead nevertheless, and this is very important for the economic recovery to start, as construction industry and tourism are the key national GDP drivers. The number of the new breed of investors is admittedly small, as are the green steps taken ahead of the times, but it is actually necessary to get the market and the industry ready. It is also necessary to understand that anextraordinary potential lies in the hotels that have been out of use for some time and are government owned, so it is logical to assume that in the future funds will be channelled to the area of private-public partnership in order to renovate our tourist facilities.
It should be noted here that there is no simple calculation to arrive at an approximate but relatively accurate estimate of a hotel business performance after its energy system has been restructured, at least not in terms of the exact correlation between the cost of a new energy facility and expected increase in profitability. What is key is that the hotel renovation is carried out in accordance with the agreed strategy and in cooperation with a number of experts in green construction and in hotel management.
It is now well known that long-term advantages of renewable energy sources include return on investment, i.e. expected savings and profit, which is certainly of interest to all those who are considering their implementation in the situation when there are no adequate incentives provided by the government, and it is therefore only by recognizing all the actual advantages of the green approach that they could be induced to implement it. The advantage of hospitality industry is that it is easy to introduce renewable energy sources,
at least compared to residential and office buildings, where the idea of investing in sustainability has not yet been accepted and it is perceived exclusively as the cause of lower earnings. The same is true when these premises are rented, as the rent is the key factor while future costs of maintenance are not taken into account.
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